Northwestern University

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Filtering by: Creator Cannon, Christopher Keyword optimism Subject Behavioral sciences

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A New Framework for Agency and Communion: Theoretical Development and Application to Consumer Behavior

Description:

Agency is a broad orientation aimed to advance the self and one’s own abilities, whereas communion is a broad orientation aimed to interact with others and connect to people in a larger social context. In Chapter 1, I introduce a new framework to conceptualize the constructs of agency and communion....

Keyword:

gift giving, agency, communion, pessimism, and optimism

Subject:

Behavioral sciences, Social psychology, and Psychology

Creator:

Cannon, Christopher

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

01/21/2021

Date Created:

2020-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:15050 and etdadmin_upload_733191