Northwestern University

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Filtering by: Creator Cui, Yaxin Keyword Computational network analysis Keyword Customer preference modeling Resource type Dissertation

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1. Multi-Stage Customer Preferences Modeling Using Data-Driven Network Analysis

Description:: This dissertation aims to develop innovative analytical methods that integrate engineering, marketing, and social science disciplines to incorporate heterogeneous consumer preferences into product design using network-based customer preference modeling. Both companies and designers frequently face difficulties in understanding and addressing customer preferences, which can result in product failure and loss...
Keyword:: Customer preference modeling and Computational network analysis
Subject:: Engineering
Creator:: Cui, Yaxin
Owner:: Scholarly Digital Publishing
Language:: en
Date Uploaded:: 08/23/2023
Date Created:: 2023-01-01
Resource Type:: Dissertation
Alternate Identifier:: http://dissertations.umi.com/northwestern:16761 and etdadmin_upload_1013692