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Filtering by: Creator Keller, Carolyn Wells Keyword sex differences Subject Marketing

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Description:: Cuteness is a popular aesthetic in product design, yet there is a lack of understanding of who is most likely to engage in cute consumption and, more importantly, why. In this dissertation, I consider the role of sex and gender identity in cute consumption, proposing a strong mental association between...
Keyword:: gender, gender identity, cute product, identity, cuteness, and sex differences
Subject:: Marketing
Creator:: Keller, Carolyn Wells
Owner:: Scholarly Digital Publishing
Language:: en
Date Uploaded:: 09/22/2022
Date Created:: 2022-01-01
Resource Type:: Dissertation
Alternate Identifier:: http://dissertations.umi.com/northwestern:16128 and etdadmin_upload_912062

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