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Consumer Self-Concept and Fantasy

Description:

Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...

Keyword:

Similarity, Fantasy, Self, Motivation, Villains, and Stories

Subject:

Marketing and Psychology

Creator:

Krause-Galoni, Rebecca

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

06/28/2021

Date Created:

2021-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:15499 and etdadmin_upload_801395
Consumer Self-Concept and Fantasy

Description:

Stories and fantasy represent an important aspect of consumer life and comprise a huge marketing enterprise within consumer entertainment. Each year, upwards of $82 billion is spent on books, games, and other fantasy industries in the United States alone. Likewise, fantasy has important implications for consumers’ sense of identity. In...

Keyword:

Similarity, Fantasy, Self, Motivation, Villains, and Stories

Subject:

Marketing and Psychology

Creator:

Krause-Galoni, Rebecca

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

06/28/2021

Date Created:

2021-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:15499 and etdadmin_upload_801395

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