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Filtering by: Creator Manish Tripathi Resource type Dissertation

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Internet-based Firms Entering Offline Channels: Empirical Models & Analysis

Description:

This dissertation consists of three empirical essays on issues related to Internet-based firms entering the offline channel. Issues arising from offline entry include the potential spillovers in online revenue, online customer acquisition, and online customer activity. Over the past decade, there has been considerable research examining brick $\&$ mortar companies...

Keyword:

Internet

Subject:

Marketing

Creator:

Manish Tripathi

Owner:

Scholarly Digital Publishing

Date Uploaded:

09/08/2018

Date Modified:

09/08/2018

Date Created:

2008-05-07

Resource Type:

Dissertation