Northwestern University

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Empirical Models of Consumer Behavior in Retailing

Description:

The main objective of this research is to enhance our understanding of consumer behavior in retailing. This objective is accomplished through the analysis of retailers' customer database. This research provides methodologies for retailers to process the large amount of readily available customer data and make more effective marketing decisions. This...

Keyword:

Marketing and Business Administrating

Subject:

Marketing

Creator:

Lei Wang

Owner:

Scholarly Digital Publishing

Date Uploaded:

10/01/2018

Date Modified:

10/01/2018

Date Created:

2008-12-05

Resource Type:

Dissertation