Index Catalog // Arch : Northwestern University Institutional Repository

Description:: This project aimed to create a well-rounded digital marketing strategy for ChangEd, a student loan repayment application. We were tasked with improving the awareness, engagement, and consideration, areas the application needed to improve on. \n\n We created a digital and social media marketing strategy using primary research we conducted with...
Keyword:: social media, higher education, digital marketing, market research, Student loans, applications, and technology,
Creator:: Amir, Farina, Gangji, Inaara, and Islow, Khadija
Owner:: Chris Diaz
Date Uploaded:: 06/30/2021
Date Modified:: 06/30/2021
Date Created:: 2021
Resource Type:: Conference Proceeding

Description:: The global coronavirus pandemic has dramatically changed the way people and institutions interact with one another. In the United States, there has been an observable and documented increase in xenophobia and a breakdown of social and institutional trust. Consistent with a US history of scapegoating other populations for major crises,...
Keyword:: COVID-19, Blame, and Coronavirus
Creator:: Meresh, Alka
Contributor:: Shapiro, Lilah
Owner:: Chris Diaz
Date Uploaded:: 06/25/2021
Date Modified:: 06/25/2021
Date Created:: 2021
Resource Type:: Conference Proceeding