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Filtering by: Keyword Followers Keyword Mobile social commerce Collection Northwestern University Qatar

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Description:: Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of “sold items”]) tested the effects of peer users' conversion, operationalized as...
Keyword:: Followers, Entrepreneurship, COVID-19 Pandemic, Social learning theory, Conversion, Key performance indicators (KPIs), Mobile social commerce, Mobile advertising, and Entrepreneurial talent
Creator:: Youn, S., and Jin, S. V.
Owner:: Iman Magdy Khamis
Date Uploaded:: 05/23/2023
Date Modified:: 05/23/2023
Resource Type:: Article
Alternate Identifier:: https://doi.org/10.1016/j.chb.2022.107212

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