Northwestern University

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Digitization for Innovative Platform Design and Advertising

Description:

Technology that processes text, audio and video, as well as location data, has revolutionized many industries by enabling innovative operations for customer retention. To retain transactions for a platform and viewers for advertisers, this dissertation leverages novel digital tools to analyze consumer behavior, proposes original economic frameworks to guide platform...

Keyword:

Ad Avoidance, Multimedia Data, Platform, Geolocation, Machine Learning, and Disintermediation

Subject:

Marketing, Economics, and Information technology

Creator:

Xie, Yingkang

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

05/31/2023

Date Created:

2023-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:16589 and etdadmin_upload_986414