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Self-Sabotaging in Consumer Goal Pursuit

Description:

People pursuing important goals are known to prefer means that are highly instrumental (those most likely to facilitate goal pursuit). The self-handicapping literature demonstrated an important caveat to this principle—that people instead prefer impediments (rather than instrumental means) to their most important, identity-central goals when they anticipate goal failure. Such...

Keyword:

Identity, Self-sabotaging, Goals, Instrumentality, and Self-handicapping

Subject:

Marketing

Creator:

Gamlin, Jessica Erin

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

02/12/2020

Date Created:

2019-01-01

Resource Type:

Dissertation

Alternate Identifier:

http://dissertations.umi.com/northwestern:14585 and etdadmin_upload_659968