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Filtering by: Keyword consumer behavior Keyword uncertainty

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Description:: I examine how consumers' purchase' decisions and intentions of purchases are affected by uncertainty about future deals (temporary price cuts or sales) for a product and how these results affect retailers' optimal pricing and marketing strategies. First I look at the effects of uncertainty about the timing of deals (i.e....
Keyword:: uncertainty, retailer, deals, consumer behavior, and pricing
Subject:: Managerial Economics and Strategy
Creator:: Priscilla Yung Medeiros
Owner:: Scholarly Digital Publishing
Date Uploaded:: 09/17/2018
Date Modified:: 09/17/2018
Date Created:: 2008-11-18
Resource Type:: Dissertation

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