Northwestern University

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ChangEd Digital Marketing Strategy

Description:

This project aimed to create a well-rounded digital marketing strategy for ChangEd, a student loan repayment application. We were tasked with improving the awareness, engagement, and consideration, areas the application needed to improve on. \n\n We created a digital and social media marketing strategy using primary research we conducted with...

Keyword:

social media, higher education, digital marketing, market research, Student loans, applications, and technology,

Creator:

Amir, Farina, Gangji, Inaara, and Islow, Khadija

Owner:

Chris Diaz

Date Uploaded:

06/30/2021

Date Modified:

06/30/2021

Date Created:

2021

Resource Type:

Conference Proceeding