Northwestern University

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Filtering by: Keyword sonic branding Resource type Dissertation Subject Music Composition

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The History and Semiotics of Early Electronic Advertising Music

Description:

Starting in the late 1950s, the advertising world rapidly became a fertile arena for experimentation in the realm of electronic music. Composers explored new forms, such as the sound logo; new technology, such as the Moog synthesizer; and new semiotic relationships between music, words, images and concepts, including attempts to...

Keyword:

Raymond Scott, sound logo, audio logo, capitalism, sonic branding, jingles, Suzanne Ciani, identity formation, Eric Siday, dma project, music semiotics, BBC Radiophonic Workshop, electronic music, and advertising

Subject:

Music Composition

Creator:

Alex R. Temple

Owner:

Scholarly Digital Publishing

Date Uploaded:

01/10/2018

Date Modified:

02/02/2018

Date Created:

2017-06-01

Resource Type:

Dissertation