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Description:: This project aimed to create a well-rounded digital marketing strategy for ChangEd, a student loan repayment application. We were tasked with improving the awareness, engagement, and consideration, areas the application needed to improve on. \n\n We created a digital and social media marketing strategy using primary research we conducted with...
Keyword:: social media, higher education, digital marketing, market research, Student loans, applications, and technology,
Creator:: Amir, Farina, Gangji, Inaara, and Islow, Khadija
Owner:: Chris Diaz
Date Uploaded:: 06/30/2021
Date Modified:: 06/30/2021
Date Created:: 2021
Resource Type:: Conference Proceeding

Description:: The global coronavirus pandemic has dramatically changed the way people and institutions interact with one another. In the United States, there has been an observable and documented increase in xenophobia and a breakdown of social and institutional trust. Consistent with a US history of scapegoating other populations for major crises,...
Keyword:: COVID-19, Blame, and Coronavirus
Creator:: Meresh, Alka
Contributor:: Shapiro, Lilah
Owner:: Chris Diaz
Date Uploaded:: 06/25/2021
Date Modified:: 06/25/2021
Date Created:: 2021
Resource Type:: Conference Proceeding

Description:: The theorists who developed Social Justice Education (SJE) claim that its goals are: to critically analyze how oppression operates on an individual, cultural, and institutional level, to harness empathy and respect for others, and, ultimately, to commit to working for lasting change. However, the literature lacks research on how to...
Keyword:: Social Justice Education, Social Empathy, and Storytelling
Creator:: Samantha Oberman
Owner:: Scholarly Digital Publishing
Date Uploaded:: 06/04/2019
Date Modified:: 06/04/2019
Date Created:: 5/22/2019

Description:: The decision to breastfeed or formula feed is a largely contested one by mothers, healthcare administrators, and politicians. Yet, research suggests that both breastfeeding and formula feeding are healthy ways to provide nourishment to newborn babies. Considering this, I sought to analyze why this decision is such a site of...
Keyword:: gender, breastfeeding, and discourse
Subject:: Gender & Sexuality Studies
Creator:: Maya Glenn
Owner:: Scholarly Digital Publishing
Date Uploaded:: 06/04/2019
Date Modified:: 06/04/2019
Date Created:: 5/29/2019

Description:: According to Lisjak, Lee, and Gardner (2012), a threat to a brand can elicit the same response as a threat to the self. The current research examined whether people react differently to brand threats as a function of East Asian versus North American culture and as a function of whether...
Keyword:: defense, self-brand connection, brand, Culture, identification, and East Asian
Subject:: Psychology
Creator:: Jiaqi Yu
Owner:: Scholarly Digital Publishing
Date Uploaded:: 04/20/2018
Date Modified:: 04/20/2018
Date Created:: 2017-06-06
Resource Type:: Research Paper

Description:: Drill rap, a subgenre of hip-hop intimately connected to Chicago street life and brought into the nation’s musical mainstream by Chicago rapper Chief Keef, sounds and means differently than traditional forms of hip-hop. Unlike most hip hop, drill is outwardly unconcerned with mobility. This project explores drill’s departure from hip-hop’s...
Keyword:: Chicago, Hyper-Containment, Containment, Drill Rap, Gang Fragmentation, and the Plan for Transformation
Creator:: Benjamin M. Levey
Owner:: Scholarly Digital Publishing
Date Uploaded:: 04/20/2018
Date Modified:: 04/20/2018
Date Created:: 2017-05-31
Resource Type:: Other
Alternate Identifier:: American Studies

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