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ChangEd Digital Marketing Strategy

Description:

This project aimed to create a well-rounded digital marketing strategy for ChangEd, a student loan repayment application. We were tasked with improving the awareness, engagement, and consideration, areas the application needed to improve on. \n\n We created a digital and social media marketing strategy using primary research we conducted with...

Keyword:

social media, higher education, digital marketing, market research, Student loans, applications, and technology,

Creator:

Amir, Farina, Gangji, Inaara, and Islow, Khadija

Owner:

Chris Diaz

Date Uploaded:

06/30/2021

Date Modified:

06/30/2021

Date Created:

2021

Resource Type:

Conference Proceeding
Attributing Blame During the Coronavirus Pandemic

Description:

The global coronavirus pandemic has dramatically changed the way people and institutions interact with one another. In the United States, there has been an observable and documented increase in xenophobia and a breakdown of social and institutional trust. Consistent with a US history of scapegoating other populations for major crises,...

Keyword:

COVID-19, Blame, and Coronavirus

Creator:

Meresh, Alka

Contributor:

Shapiro, Lilah

Owner:

Chris Diaz

Date Uploaded:

06/25/2021

Date Modified:

06/25/2021

Date Created:

2021

Resource Type:

Conference Proceeding